Corporate Sponsors are the lifeblood of Kayak New Mexico’s programs.
Our organization and our corporate colleagues have a codependent relationship.
Corporations provide us with financial support, and in return, we provide corporations with positive PR and a boost in business.
And the boost can be significant:
- 91% of global consumers are likely to switch brands to one associated with a good cause, given comparable price and quality*
- 61% of consumers are willing to try a new brand, or one they’ve never heard of, because of its association with a particular cause*
- 50% of global consumers said they would be willing to reward companies that give back to society by paying more for their goods and services (44% in the U.S. and 38% in Canada). **
To ensure a successful relationship with corporate sponsors we focus on five key areas: help you build brand visibility, recognize your generosity, offer creative approval, measure metrics and keep lines of communication open.
Corporations sponsorship is a strategic way to build brand recognition and increase sales. We will incorporate Corporate sponsors logo on event collateral. Think t-shirts, banners, signage, newsletters, print and web ads, radio spots, tweets, Facebook posts, press releases, billboards, invites, landing pages and email campaigns.
Your corporation will be recognized for your generosity:
- Acknowledgement in public speeches, board meetings and interviews with the press
- Invitation to private tours and taking photos for the local business journals
- Placement of a stewardship ad in our industry trade publication to thank you for your generosity
- Staff to thank the sponsor on their individual social media platforms
- Offering of VIP tickets to your event
Corporate sponsors want to approve any collateral featuring their logo. They want to make sure their most important asset, their brand, is being properly represented. We will make sure sponsors sign off on any and all creative efforts featuring your logo.
When a company sponsors an event, they want to measure their return on investment. In other words, how did it impact sales? The most common metrics we use to measure sponsorship ROI is to evaluate the amount of exposure the sponsor received throughout the campaign. We will put together a comprehensive list of any marketing materials featuring your logo, and the number of impressions it received.
- Albuquerque Journal | Run dates: October 1-October 31 | 500,000 impressions
- Email blast | Sent on October 15 | 2,300 opens
- Direct Mail | Mailed on October 20 | 40,000 recipients
- Facebook Post | Posted on October 23 | 800 likes
Intangibles such as brand affinity, brand loyalty and buzz are not as easy to measure but can be evaluated through surveys and customer feedback.